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Category Archives: Allgemein

Bericht auf Gutscheinrausch zu der Commerzbank App

By | Allgemein, mobile marketing | No Comments

Fazit und Video zur Commerzbank App für Android und iOS

Gutscheinrausch schreibt im Fazit: “Vielseitig und klar präsentiert sich die Commerzbank App für euer Smartphone nicht nur im Video, welches euch die App vorstellt. Auch auf eurem Smartphone könnt ihr damit mobiles Banking in zuverlässiger Form erleben. Verwaltet euer Konto flexibel und jederzeit und greift auch auf eure Abrechnungen der Kreditkarte zu und tätigt Überweisungen. Auch mobile Brokerage habt ihr mit der Commerzbank App jederzeit im Griff. Dazu bietet euch der Servicebereich umfangreiche Hilfe. Vereinbart einen Termin mit eurem Berater, sucht den nächsten Geldautomaten oder nutzt das Finanz-Glossar um die Bank-Sprache besser zu verstehen. Auf diese Weise bietet euch die Commerzbank App mobiles Banking nach eurem Geschmack.”

Work – Shop: Are you familiar with our offerings?

By | Allgemein, mobile marketing | No Comments

Swift Workshops. Accelerated Advantages.

NetStart Systems offers short, precise and pragmatic workshops – in which you establish where your business case can be enhanced in the eBusiness Eco-System. Focusing on better results for your company in E-Commerce or Business.

Consulting Units: Consistent packages,
focused on you.
Our work-shop packages are well defined: For each area of business you choose, we’ll give you an overview on current technology use and use case examples. In two hours we’ll provide you with thorough insight. After this introduction, we will join you in a work-shop to look at your use cases and define potential mobile or eBusiness enhancements that support your bottom line.
These work-shops are available in the following areas:
Retail – mobile, TV and Eco-System
Banking – mobile, TV and Eco-System
Services – mobile Processes and Apps
Machines- management and integration
Device Management – BYOD and MDM
Machine-2-Machine – M2M and Cloud Services
Tracking – Mobile, SIM, Networks and Cloud
News/Media – Surviving with mobile and web

Individual work-shop packages are available from 4.500,- € – These contain travel cost, the work shop with two of our consultants itself, as well as a post-work-shop roadmap presentation of the work shop results and advise for your specific use case.
Other themes, like iBeacon or In-Store Tracking are available on request.

The next three customers who contact us via facebook are eligible to a 1500,- rebate on one of our work-shop packages. Don’t be late and claim your package!

Location Based Services – What technology to use.

By | Allgemein, Augmented Reality, mobile marketing | No Comments
Vision Mobile has published an excellent overview on LBS technology. On mobiles API’s they write: ‘The key feature of the APIs provided by all the major platforms is that they insulate you from the underlying technology used to acquire location/direction information. As might be expected, given this is the core enabling technology for location based apps and services, the features offered across the main platforms are fairly uniform, as shown in the following table’:

iOS (7) Android (4.x) Windows Phone 8 HTML5
Location providers GPS and GPS/Cell/WiFi GPS and Cell/WiFi GPS/Cell/WiFi Platform specific, mainly GPS
Location (lat/long) Yes Yes Yes Yes
Altitude Yes Yes Yes Yes
Direction of travel Yes Yes Yes Yes
Direction facing Yes Yes, sensor API Yes, sensor API Yes, Orientation API
Geocoding/Reverse Geocoding Yes Yes Yes No
Background tracking Yes Yes Yes Platform dependent

In the article on Developer Economics many more details for the use LBS Services can be found. A great read which you may find here:

Developer Economics zu LBS

Samsung Gear Part Two: Gear now running Tizen

By | Allgemein | No Comments

Samsung presented with lots of spectacle at WMC in Barcelona, it’s old – New – Gear SmartWatch. Truely new is that Android isn’t on it any more, the new Gear’s are running Samsung’s own proprietary Tizen OS. The first introduction of Gear running Android wasn’t exactly Samsungs finest hour but the new (ole) Gear running Tizen is supposed to make up for that. The rest of the specs where largely unchanged, so we’ll get the screen resolution, computing power and memory as in the previously introduced Android versions.

Tizen is an open source, standards-based software platform supported by leading mobile operators, device manufacturers, and silicon suppliers for multiple device categories such as smartphones, tablets, netbooks, in-vehicle infotainment devices, and smart TVs. Tizen offers an innovative operating system, applications, and a user experience that consumers can take from device to device.

The Tizen project resides within the Linux Foundation and is governed by a Technical Steering Group. The Technical Steering Group is the primary decision-making body for the open source project, with a focus on platform development and delivery, along with the formation of working groups to support device verticals.

The Tizen Association has been formed to guide the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry marketing and education.

Tizen provides a robust and flexible environment for application developers, based on HTML5. With HTML5’s robust capabilities and cross platform flexibility, it is rapidly becoming the preferred development environment for mobile apps and services. The Tizen SDK and API allow developers to use HTML5 and related web technologies to write applications that run across multiple device segments.

Affinity – SOCIAL CRM

By | Allgemein, mobile marketing | No Comments

Affinity – SOCIAL CRM
Affinity CRM uses Big-Data analysis to annotate your Customer Data in CRM with insights on social ‘presence’ and ‘influence’. With SOCIAL CRM you are able to analyze who is in contact with whom and what influence a customer has his or her specific social network. You’ll be able to analyze what affinities with regard to Media, Brands and Products exist, and who is advocating your Brand. The data can be used to optimize and target context specific campaigning and targeting.

What’s the real Use Case for Wearables? Some thoughts.

By | Allgemein, external link | No Comments

The Analyst and expert on Wearable technology KEVIN MCCULLAGH makes interesting points about the relative value in the Use-Cases for Wearables. Yet, he states on Fact.CoDesign: ‘On a less creepy front, remote care of the elderly has huge potential. The number of elderly people wishing to live independently for longer is already huge, and growing rapidly. This group is less attached to mobile phones compared with younger generations, and the current fall detectors and alarm button pendants on offer are demeaning. The Tele-Care industry is also fragmented, antiquated, and ripe for consolidation.’

Read more on this here:
FastCo about ‘Wearables’

‘Free the Forced’ Campaign by DGVN awarded by Horizont

By | Allgemein, mobile marketing | No Comments

A Campaign by the ‘Deutsche Gesellschaft für die Vereinten Nationen’ against forced marriages “Free the Forced” by von Cheil, Frankfurt won great attention. It won amongst the creative rankings on Horizont Magazine. The campaign smartly bridges the media-gap between offline and online via mobile. We think it’s a great concept.

Deutsche Gesellschaft für die Vereinten Nationen “Free the Forced” von Cheil, Frankfurt

Wearables at CES: SmartWatch & Co got interesting.

By | Allgemein | No Comments

While we’re seemingly ‘desperately’ looking forward with what Apple will come up for the widely registered trademark ‘iWatch’ that has been rumored everywhere, meanwhile at CES in Las Vegas a lot of innovations where presented in ‘Wearables’ or the SmartWatch business. The Magazine Technology Review put together an overview of what was shown in Vegas. We think you might like the overview.

Wearables auf der CES in Vegas

WebOS on TV – LG plans big.

By | Allgemein | No Comments

At the ongoing CES in Las Vegas LG unveiled big plans for WebOS on TV. LG plans with big unit numbers and models. Maybe this is a break through in Smart TV, this time? Up and until now, users couldn’t be convinced on a really massive scale that connected TV’s are really usable as interface to the net, mainly due to usability and speed issues, as well as lacking offerings due to complicated licensing and backend contracts by the vendors. Read more about LG’s plans for TV on the Verge:

LG Präsentiert WebOS auf dem Fernseher auf der CES

Beacon Technology – the 2014 Retail trend?

By | Allgemein | No Comments

Beacon technology as supplied by apple with iBeacon and by other vendors who build Beacon hardware shall heavily impact Retail and SmartPhone Eco-Systems in 2014 BI predicts. Beacon technology bridges the Gap between pasively available SmartPhones and active online communications. They can be used in various ways to trigger SmartPhone users to pick up information, backgrounds and In-Store updates or rewards. In a Report published via the B.I. site the technology gets explained and why it will have such impact in 2014. Explore the research at B.I. and what Beacons may mean to you here:

BI on the use of iBeacons and Beacons in 2014

#noRacism.