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Category Archives: Allgemein

‚Free the Forced‘ Campaign by DGVN awarded by Horizont

By | Allgemein, mobile marketing | No Comments

A Campaign by the ‚Deutsche Gesellschaft für die Vereinten Nationen‘ against forced marriages „Free the Forced“ by von Cheil, Frankfurt won great attention. It won amongst the creative rankings on Horizont Magazine. The campaign smartly bridges the media-gap between offline and online via mobile. We think it’s a great concept.

Deutsche Gesellschaft für die Vereinten Nationen „Free the Forced“ von Cheil, Frankfurt

Wearables at CES: SmartWatch & Co got interesting.

By | Allgemein | No Comments

While we’re seemingly ‚desperately‘ looking forward with what Apple will come up for the widely registered trademark ‚iWatch‘ that has been rumored everywhere, meanwhile at CES in Las Vegas a lot of innovations where presented in ‚Wearables‘ or the SmartWatch business. The Magazine Technology Review put together an overview of what was shown in Vegas. We think you might like the overview.

Wearables auf der CES in Vegas

WebOS on TV – LG plans big.

By | Allgemein | No Comments

At the ongoing CES in Las Vegas LG unveiled big plans for WebOS on TV. LG plans with big unit numbers and models. Maybe this is a break through in Smart TV, this time? Up and until now, users couldn’t be convinced on a really massive scale that connected TV’s are really usable as interface to the net, mainly due to usability and speed issues, as well as lacking offerings due to complicated licensing and backend contracts by the vendors. Read more about LG’s plans for TV on the Verge:

LG Präsentiert WebOS auf dem Fernseher auf der CES

Beacon Technology – the 2014 Retail trend?

By | Allgemein | No Comments

Beacon technology as supplied by apple with iBeacon and by other vendors who build Beacon hardware shall heavily impact Retail and SmartPhone Eco-Systems in 2014 BI predicts. Beacon technology bridges the Gap between pasively available SmartPhones and active online communications. They can be used in various ways to trigger SmartPhone users to pick up information, backgrounds and In-Store updates or rewards. In a Report published via the B.I. site the technology gets explained and why it will have such impact in 2014. Explore the research at B.I. and what Beacons may mean to you here:

BI on the use of iBeacons and Beacons in 2014

SmartWatch Design

By | Allgemein | No Comments

A smartwatch can be so much more than a small iPhone on your wrist. It can filter the information overflow of today’s services, while getting you the information you need more conveniently. And it can do this while still staying true to the classic form and function of a watch, enabling non-geeks to wear and afford a smartwatch.

See it here: Design Study Smart Watch…

#noRacism.