Read Kenny Tomlin, Founder & CEO, Rockfish’s Post on Linkedin.
The “white space” are those market opportunities your company must pursue even if it means disrupting your existing business model. Why Apple and not Sony? Why Netflix and not Blockbuster? Why Amazon and not Barnes & Noble? Because those businesses were simply unwilling to disrupt what at that moment was a working business model. They didn’t understand how rapidly the changes in our infrastructure were going to disrupt their business, and as a result missed out on a major new market opportunity.
