Beacon technology as supplied by apple with iBeacon and by other vendors who build Beacon hardware shall heavily impact Retail and SmartPhone Eco-Systems in 2014 BI predicts. Beacon technology bridges the Gap between pasively available SmartPhones and active online communications. They can be used in various ways to trigger SmartPhone users to pick up information, backgrounds and In-Store updates or rewards. In a Report published via the B.I. site the technology gets explained and why it will have such impact in 2014. Explore the research at B.I. and what Beacons may mean to you here:
