Amazon today unveiled the FireTV, a $99 set-top box in the tradition of Roku and Apple TV that aims to tackle three main problems Amazon sees in competitors: performance, search and closed ecosystems. The box itself looks a lot like an Apple TV, as does the simple, seven-button remote with five-point control pad. It will support 1080p and Dolby Digital Plus surround via HDMI or Optical output. The box is smaller, though, standing just shorter than the height of a dime, and the remote features a microphone to support a voice search feature. But while the box and remote might look familiar, the experience it offers appears considerably different than what is available from Apple TV or Roku at the moment.
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