Affinity – SOCIAL CRM

Affinity – SOCIAL CRM
Affinity CRM uses Big-Data analysis to annotate your Customer Data in CRM with insights on social ‘presence’ and ‘influence’. With SOCIAL CRM you are able to analyze who is in contact with whom and what influence a customer has his or her specific social network. You’ll be able to analyze what affinities with regard to Media, Brands and Products exist, and who is advocating your Brand. The data can be used to optimize and target context specific campaigning and targeting.